Mock Business: “SLO Seltzer” Branding, Packaging, & marketing Design
For my senior project at Cal Poly, I designed a branding kit, mocked up product packaging, and created a social media content deck for an imaginary hard seltzer brand called SLO Seltzer. The packaging design includes three cohesive yet distinct flavor cans, and a 6-pack folded box.
Social Media Content
I “launched” the mock product via a SLO Seltzer branded Instagram account with posts designed to match the energy and aesthetic of the brand.
Across the packaging and social media content, I used design techniques targeted specifically toward 21 to 29-year-olds with ties to San Luis Obispo. I also developed distinct digital marketing strategies for those connected through the university versus through the local community.
