Elevate KPC Capital Campaign
Overview
Custom website design & campaign launch
Social media & email campaigns
Comprehensive donor info packet
Fundraiser event marketing, merchandise, & decor
Website Design
I used the campaign branding guide to design a bold, bright, dynamic website that will draw visitors in at a quick glance.
I created all of the graphics used on the page, and color treated all photos to match the brand palette.
I used custom code to create a cohesive scrolling timeline, which added an interactive element to the page to keep visitors engaged. Visit elevatekpc.org to explore the site!
Social Media & Email Campaigns
I managed KPC’s social media accounts (Instagram & Facebook), through which I ran digital ads targeted towards specific demographics in Kirkland and neighboring communities.
Donor Info Packet
Alongside the website and digital marketing, KPC needed a physical informational packet to give to potential campaign donors. I stuck to the brand guide for this, but switched to primarily using lighter colors to maximize legibility for older demographics and lower ink usage. This also created a cleaner and more professional vibe in tandem with the boldness of the website.
Fundraiser Event Marketing
I ran social media campaigns through Instagram & Facebook, used targeted email marketing strategy, and
Fundraiser Event Merch & Decor
